SEO, Paid Search, and Scalability - The Myths and Realities

I recently attended a SEM seminar where the speaker, a SEO consultant, tried to show how scalable SEO is. Then he compared it with paid search, which, he said, was not scalable. As a PPC consultant, I found this irritating. Not only was he wrong but he was also peddling the standard myths about the relative ROI's of these two SEM strategies.

What Is Scalability?

In case you're not sure, I'll explain scalability. This means that over time the gap between sales and costs widens so that your business or products become more profitable.

7 Unbreakable SEO Rules

As a practice and industry, SEO is constantly evolving. Sites are seemingly at the mercy of the search engines, who usually can't be bothered to give the site owners a heads up before they update their algorithm. Every few weeks it seems like someone is heralding the death of SEO, but evolution does not equal demise. Over time, tactics and methods change to work inside the guidelines of the search engines and to meet the needs of the online user, but the core fundamentals of SEO have remained the same.

How to Spot Bad SEO Services - Download Free eBook Now!

Here are 7 basic rules of SEO:

SEO Strategy - How to Simplify the Whole SEO Process

If you're a full-time online marketer and webmaster, you may get the feeling (in my case a stubborn opinion) that because SEO has become such a big industry, it has to be "complicated up" rather than "dumbed down" for the receiving audience. In other words, it is in the best interest of SEO firms and services to make SEO seem like a much more complex process than it actually is in practice.

Elephant Traffic - More Cost Effective than Regular PPC!

This applies doubly true for when it comes to ranking high in Google. Many SEO firms go into all kinds of "linking structures", "site metrics", "keyword correlations", "onpage factors"... in explaining how to achieve those top Google spots for lucrative keywords. Granted, the Google Algorithm has over 200 ranking signals or factors which they use to rank pages. And, this mathematical formula is constantly being redefined or altered by major changes, such as the recent Panda Update, which left many webmasters reeling. But...

30 Proven Internet Marketing Strategies

As a savvy business owner, you know you should tap in to social media, ramp up your SEO efforts and work on your website and email marketing. But how do you grow your business online while still managing everything else in your company?
Infusionsoft, the Leader in Marketing Automation Software has created a simple Guidebook to help business owners navigate online growth.

Back to SEO Basics: Choosing Keyword Phrases

With all the talk in the SEO world focused on "content marketing" lately, many website and business owners are focusing their SEO attention on their blogs and the long-tail traffic they can receive from people looking for general information. While that's great on many levels, often I see that their main service and product category pages have been neglected in the Keyword Research CloudSEO department. This is not only a shame, but a waste because these pages should be the cornerstone of your SEO campaign. When you optimize the top-level pages of your site, you can target competitive keyword phrases that will bring search engine visitors who are looking specifically to buy the products or services that you offer.

Boost Your Visibility with Video

10 essential tips on creating online videos that raise marketing results through the roof. As a webmaster, your job is to help potential customers engage with your brand. Before they can engage, they need to be able to find you. The best way to boost your search engine visibility? Video. According to Forrester Research, businesses with video on their websites are 53 times more likely to appear on the first page of Google search results.